TRI-K launches EssentiaTein™ Protect, a new multi-benefit protein technology for pollution-proof hair
EssentiaTein™ Protect provides superior protection against daily pollution, UV damage and oxidative stress
DENVILLE, NEW JERSEY, USA - February 14, 2023 - TRI-K Industries, Inc., a leading manufacturer of specialty ingredients for beauty and personal care, announces EssentiaTein™ Protect, a new multi-benefit protein technology for hair protection, moisturization, and mirror-like shine. This vegan product protects hair from pollution and repairs hair from UV damage and oxidative stress thanks to natural proteins from upcycled rice and baobab, as well as sustainably sourced amaranth.
Produced with a proprietary enzymatic system, EssentiaTein™ Protect offers higher efficacy than products that are simply blended. As a result, this potent active ingredient delivers visible results such as increased hair moisturization, enhanced shine, and improved luster at only 1% use level in the formulation.
Part of EssentiaTein™ Protect’s mechanism of action includes film formation on the hair strand. The product helps removes dust particles from hair, preventing and repairing the environmental and UV damage that accelerates signs of hair aging.
EssentiaTein™ Protect also helps brands reduce their environmental impact. The environmentally friendly manufacturing process uses about 70% less energy and water versus traditional manufacturing methods. Moreover, its ingredients are naturally and sustainably sourced:
Rice proteins upcycled from renewable, vegetal sources
African baobab seeds upcycled from fruit that has fallen naturally
Amaranth peptides sustainably sourced from natural ancient grains
“Today’s more eco-conscious consumers are becoming more wallet-conscious as prices rise across the board. Brand owners must make convincing claims and EssentiaTein™ Protect delivers visible results. We’re proud to introduce this highly effective active that protects people’s hair as well as the planet,” said Victor Low, TRI-K Business Manager.
To learn more about EssentiaTein Protect and TRI-K’s other innovative ingredients, click below!
About TRI-K Industries, Inc.
Since 1974, TRI-K Industries, Inc. has been a leading manufacturer of actives & specialty ingredients, bringing groundbreaking concepts and products to life for the cosmetics industry. TRI-K strives to keep ahead of the curve with a specialization in unique cosmetic protein technology, including amino acids and natural peptides, mild surfactants, modern and traditional preservatives, and multi-active optimized ingredient solutions. At TRI-K, we combine an awareness of consumer trends with innovative technologies to maintain our superior product offerings in the industry. Our in-house development team is constantly pioneering the discovery of new materials, resulting in enhanced consumer benefits to provide customers with a consistent competitive advantage.
Contact
Jackie MacAllen
Media Relations Contact
Jackie@macallenmedia.com
+1 332-217-5334
Sara Manganelli
TRI-K Marketing Manager
Sara.Manganelli@tri-k.com
+1 (973) 298-8850 x270