TRI-K Beauty & Personal Care Insights
Navigating Trends for 2024
Sara Manganelli, Nicole Scalera, and Megan Kwiecien
Sustainability Takes Center Stage
In 2024, sustainability is more than just a buzzword; it's a strategic imperative for cosmetic formulators. The industry is steering towards formulations that embrace eco-friendly practices, minimizing environmental impact. From responsibly sourced ingredients to reduced carbon footprints, sustainability is shaping the future of cosmetic formulations.
The Rise of Plant-Based & Biotechnological Formulations
Plant-based and biotechnological alternatives are driving a paradigm shift in cosmetic formulations. These alternatives not only meet the demand for cruelty-free products but also usher in a new era of high-performance, effective solutions. Expect to see a surge in formulations that leverage the power of nature and cutting-edge biotechnology.
Transparency & the Scientific Approach
Transparency is a growing priority for consumers, and cosmetic formulators are responding with a scientific approach. The era of hidden ingredients is fading, replaced by formulations backed by rigorous scientific research. Consumers can now expect clear information about the ingredients, their benefits, and the science supporting product claims.
As we navigate the cosmetic formulation landscape of 2024, these trends offer a glimpse into the future of beauty products that are not only effective but also align with ethical and environmental considerations.
Pollution-proof your hair
EssentiaTein® Protect’s targeted enzymatic process delivers multi-benefit efficacy in one product. Anti-pollution power with active benefits to repair hair's cuticle from the damage caused by UV rays, locks in essential hydration, and enhances shine. The unique trio of sustainable ingredients, Rice, Baobab, and Amaranth rejuvenates hair when damaged by daily pollution, UV rays, and oxidative stress, restoring the cuticle for healthier-looking, hair with a mirror-like shine.
INCI Hydrolyzed Rice Protein (and) Adansonia Digitata Seed Extract (and) Amaranthus Caudatus Seed Extract