TRI-K launches EssentiaTein™ Protect, a new multi-benefit protein technology for pollution-proof hair

EssentiaTein™ Protect provides superior protection against daily pollution, UV damage and oxidative stress

DENVILLE, NEW JERSEY, USA - February 14, 2023 - TRI-K Industries, Inc., a leading manufacturer of specialty ingredients for beauty and personal care, announces EssentiaTein™ Protect, a new multi-benefit protein technology for hair protection, moisturization, and mirror-like shine. This vegan product protects hair from pollution and repairs hair from UV damage and oxidative stress thanks to natural proteins from upcycled rice and baobab, as well as sustainably sourced amaranth.

Produced with a proprietary enzymatic system, EssentiaTein™ Protect offers higher efficacy than products that are simply blended. As a result, this potent active ingredient delivers visible results such as increased hair moisturization, enhanced shine, and improved luster at only 1% use level in formulation.

Part of EssentiaTein™ Protect’s mechanism of action includes film formation on the hair strand. The product helps removes dust particles from hair, preventing and repairing the environmental and UV damage that accelerates signs of hair aging.

EssentiaTein™ Protect also helps brands reduce their environmental impact. The environmentally friendly manufacturing process uses about 70% less energy and water versus traditional manufacturing methods. Moreover, its ingredients are naturally and sustainably sourced:

  • Rice proteins upcycled from renewable, vegetal sources

  • African baobab seeds upcycled from fruit that has fallen naturally

  • Amaranth peptides sustainably sourced from natural ancient grains

“Today’s more eco-conscious consumers are becoming more wallet conscious as prices rise across the board. Brand owners must make convincing claims and EssentiaTein™ Protect delivers visible results. We’re proud to introduce this highly effective active that protects people’s hair as well as the planet,” said Victor Low, TRI-K Business Manager.

 To learn more about EssentiaTein Protect and TRI-K’s other innovative ingredients, please visit
www.tri-k.com/solutions/p/essentiatein-protect.

About TRI-K Industries

TRI-K Industries, Inc. is a leading manufacturer and supplier of actives & specialty ingredients such as unique cosmetic proteins, amino acids, natural peptides, mild surfactants, modern and traditional preservatives, and multi-active natural synergy products.  TRI-K’s mission is to provide sustainable beauty solutions through innovation and excellence, bringing groundbreaking concepts and products to life for the cosmetics industry. TRI-K strives to be the pioneer and global partner of choice for creating customer-centric solutions enabling beauty and wellness by empowering brands.

Contact

Jackie MacAllen
Media Relations Contact
Jackie@macallenmedia.com
+1 332-217-5334

Sara Manganelli
TRI-K Marketing Manager
Sara.Manganelli@tri-k.com
+1 (973) 298-8850 x270 

> For images and additional details, please see TRI-K’s press kit



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