TRI-K Unveils Exciting Rebrand: Championing Empathy, Curiosity, and Excellence in Specialty Ingredients

Charting a New Course: TRI-K's Revitalized Identity Embracing Sustainable Innovation and Customer Empowerment

Denville, New Jersey, USA – May 29, 2024TRI-K Industries, Inc., TRI-K, a leading provider of sustainable specialty ingredients backed by science and knowledge, proudly announces a dynamic rebrand, built on its core values of Empathy, Curiosity, and Excellence. With a mission to inspire consumer brands and empower customer success, TRI-K remains dedicated to delivering cutting-edge solutions prioritizing sustainability and product efficacy.

TRI-K's rebrand is more than just a visual transformation; it represents a renewed commitment to customer success, innovation, and efficacy in every product and interaction. Rooted in our core values of Empathy, Curiosity, and Excellence, this rebrand underscores our dedication to fostering meaningful connections with our customers while driving industry-leading innovation.

Under new management, TRI-K is poised to reach new heights of success, leveraging our deep expertise and unwavering commitment to customer satisfaction. Our visionary leadership team is dedicated to driving forward-thinking initiatives that propel TRI-K to the forefront of the industry.

"As we celebrate our 50th birthday, we turn the page and turn the attention to combining our technology, internal resources, and market insights into a growth catalyst for beauty brands around the world.  We have developed a 10-year strategic roadmap, a mix of organic and inorganic initiatives, delivering value for our customers, shareholders, and our employees. We will stand out by being a unique package of customer attentiveness, product performance, and employee commitment,” said Rusmir Niksic, President & CEO.  



About TRI-K Industries, Inc.  

Since 1974, TRI-K Industries, Inc. has been a leading manufacturer of sustainable specialty ingredients, bringing groundbreaking concepts and products to life for the global beauty industry. TRI-K strives to keep ahead of the curve, specializing in unique protein technologies, including amino acids and natural peptides, modern preservatives, and multi-active optimized ingredient solutions. At TRI-K, we combine an awareness of consumer trends with innovative technologies to maintain our superior product offerings in the industry.  Our in-house development team is constantly pioneering the discovery of new materials, enhancing consumer benefits to provide customers with a consistent competitive advantage. 

 Media Contact 

>For images and additional details, please see TRI-K’s Press Kit 

 

Rusmir Niksic

President & CEO

rusmir@tri-k.com

 

Sara Manganelli, MBA 

TRI-K Marketing Manager 

Sara.Manganelli@tri-k.com

Previous
Previous

TRI-K launches Fision® EcoSil, the 100% natural, upcycled emollient for hair and skin care.

Next
Next

TRI-K Launches EverBond™, A Revolutionary Rebonding Protein Technology For More Resilient & Strengthened Hair