Be Selfish Hair Slugging Mask

An upcycled, naturally-derived silicone alternative

Fision® EcoSil is a naturally-derived & upcycled ingredient made from olive oil esters and olive oil unsaponifiables. It is a good alternative to cyclomethicones and low viscosity dimethicones, showing a similar sensory profile

INCI Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables

Vegetable alternative to animal keratin

Fision® KeraVeg18 is a vegetable-based alternative to animal keratin. Fision KeraVeg18 is a cohesive solution containing wheat & soy amino acids, with additional pure amino acids carefully selected to mimic the functional ratios in commercial human hair amino acids. Comparison studies were conducted on Fision® KeraVeg18 vs. hydrolyzed animal keratin, showing Fision® KeraVeg18 has properties comparable to, or in some cases, better than, hydrolyzed animal keratin. This keratin alternative protects hair from harsh salon processes, improves combability and reduces damage from excess force used against hair.

INCI Wheat Amino Acids, Soy Amino Acids, Arginine HCl, Serine, Threonine

Find your perfect hair and skin balance

Hemp Tein Z NPNF® is a natural, sustainable & organic protein made from recycled hemp seed biomass. Hemp Tein Z NPNF® is uniquely designed to protect and strengthen the skin and hair from external biological & environmental irritants. Skin immunity is the skin’s response to protect against pathogens and irritants and regulate inflammatory responses. It is one of the key elements for healthy skin homeostasis. Hemp Tein Z NPNF® restores skin immunity to external irritants such as chemicals, surfactants, sanitizers, pollutants, pathogens, and stress.

INCI Hydrolyzed Cannabis Sativa Seed Extract

OleaClear Olive Squalane is a transparent liquid plant derived squalane that functions as an emollient for topical applications in creams, lotions, ointments, lipsticks and other cosmetics. It is similar to squalene, which occurs naturally in the sebum our skin produces. Light and easily absorbed, it leaves the skin really silky and smooth. It softens the skin, improves elasticity, protects against moisture loss and has a luxurious skin feel. It has a natural origin index of 1.

INCI Squalane

DL-Panthenol is a white to creamy white crystalline powder well-known hair conditioner which restores shine & luster to dull hair while also improving tensile strength.

INCI Panthenol

Biobase® S is a self-emulsifying system. Biobase systems are extremely mild and non-irritating and possess a unique affinity for skin, conferring benefits such as moisturization, exceptional after-feel and water/wear resistance. It is flexible enough to be incorporated into a wide range of personal care and cosmetic formulations.

INCI Glyceryl Stearate and Cetearyl Alcohol and Sodium Stearoyl Lactylate